Proprietary Approaches
Segmentation 2.0
Competitive Analysis
Competitive Analysis
Who are my high priority targets, and how do I best message to them?
Our proprietary approach to segmentation involves a quantitative phase followed by in depth illumination interviews bringing you along for the ride with your target customer archetypes.
Competitive Analysis
Competitive Analysis
Competitive Analysis
How does my brand fit into the competitive landscape, and what are my brand's particular super powers? We use a multi-method approach when needed to determine what the full competitive set is and methodically place you within that universe.
Awareness & Usage
Competitive Analysis
Awareness & Usage
Which brands in my category do consumers know (including mine), and how do they decide which products and services to choose over others? This method includes a mini journey map so you can fully understand the consumer's shopping process and where you fit in.